A "rant" on cassette culture (by Robin James and Dick Metcalf, aka Rotcod Zzaj)
Cassette Culture
In the beginning, GAJOOB's policy was only to review cassettes. At the time (late 80s early 90s) that was an effective way to make sure the music I was writing about was independently produced. When CDRs came around, that policy changed and it became harder to determine indie cred as record companies began promoting new bands as indie. For me, I was just interested in the whole independent ethic and arts exchange. I think that's what you're alluding to when you talk about a time when everyone creates and shares creations. I always tried to make GAJOOB foster that exchange.
I actually always hated cassettes and still do. They're a cumbersome media to play and record on. I disagree that the format uniquely lends itself to custom art. Any other physical format has equal artistic potential. I also believe Digital has its own artistic potential yet to be realized. I want to create something a listener can touch and keep while experiencing digital. Or not.
I think art is more about the artist than about the media. Marketers call it "brand," but I think youth today gets it beyond its manufacture. They're looking at the real thing, the whole thing -- the person creating whatever. You see it in the popularity of youtube vloggers. Vlogging is the new mail art. We all should start vlogging.
I think the current cassette and vinyl resurgence is manufactured. Retro is in fashion. Look at graphic design trends and you'll notice this too. But new retro is never truly retro. New cassettes are missing the EXCHANGE ethic of cassette culture. And I'm not sure new cassette labels care about it. They're not really going for that. They're doing something new, defining a new paradigm and I like that about it. Don't try to recapture an old age, define your own. Keep pushing those boundaries.